Mkt 500 Enhancing the Marketing Plan Essay - 2022 Words

Enhancing the Marketing Plan As part of the Impressions Salon Spa’s marketing plan, the following sections provide details of the current market situation by analyzing: Competitors, strengths, and weaknesses; roles in the marketplace; plan to differentiate the business; environmental issues, and; the most significant trend that impacts the company. The Company’s Competitors, and the Strengths and Weaknesses A competitor’s capabilities can be analyzed according to its strengths and weaknesses in various functional areas. The competitor’s strength defines its capabilities (Competitor’s Resources and Capabilities, 2010). One common and useful technique is constructing a competitor array. The steps include: †¢ Determine who your†¦show more content†¦Ã¢â‚¬ ¢ Our facility is designed to serve as a peaceful retreat to customers who want to escape the stress of their day. †¢ We offer a vast array of massages that focus on removing tension and stress. †¢ Our staff is well trained and friendly to all who grace our doorway. Our goal is to make our customers feel at home and to educate them on how best to improve your well being. †¢ We offer Impressions Gel Ampoule or Impressions Oil Ampoule to help rejuvenate your skin during our most popular facials. Competition is a healthy and important part of doing business. It keeps everyone on their toes so to speak. Differentiating your business means defining your company in relationship to the competition. It means continuously making improvements and reinventing yourself. If you want to differentiate your business, you need to look at your business from your client’s point of view. By educating our clientele concerning the use of organic products that leave your skin and hair feeling vibrant and young, Impressions Salon Spa has taken steps to set ourselves apart from our competitors. Some points of differentiation include: quality, performance and leadership, superior service, and customer support. Creating a differentiation strategy is to develop a Unique Selling Proposition. The Unique Selling Proposition is the biggest marketing weapon and is the key to differentiating your business from others like you. IndustryShow MoreRelatedAssignment 1-Marketing1689 Words   |  7 PagesAssignment #1 Market Segmentation and Product Positioning Noaman Siddiqui Marketing Management-MKT 500 Dr. Shirley McLaughlin April 21st, 2011 Abstract This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potentialRead MoreNew Product Launch Marketing Plan2628 Words   |  11 Pagesï » ¿ New Product Launch Marketing Plan III Jennifer Flores, David Granda, Lori Mann, Alexandra Olivares, Keun Seo MKT 571 September 15, 2014 John Schaefer New Product Launch Marketing Plan III Executive Summary Learning Team A has shown in the first two phases of the marketing plan that individuals exercise for a variety of reasons including obesity, addressed target markets (recreational, fitness, and professional athletes), decision motivators and buying behaviors (individualRead MoreKraft Foods11755 Words   |  48 PagesCOMPANY OVERVIEW COMPETITOR OVERVIEW GLOBAL GROWTH STRATEGY - â€Å"HITTING OUR SWEET SPOT† OREO IN INDIA: MARKETING ANALYSIS TARGET SEGMENT POSITIONING MARKETING MIX (PRODUCT, PLACEMENT, PROMOTION, PRICING) COMPETITOR ANALYSIS 3 3-4 4 4-5 5 6 6-8 8 8 8-9 9 9-11 11 12 13 14 14-15 15 16 17 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30-31 31 32 33 34 35 36 36 37 37 38 39-40 KRAFT IN INDIA: FUTURE MARKETING STRATEGIES NEW PRODUCTS INNOVATION ACCOUNTING INCOME STATEMENT ANALYSIS BALANCE SHEET ANALYSIS Read MoreMkt 421 – Marketing Plan - Pepsi B Energy Marketing Plan: Phase One7759 Words   |  32 PagesMarketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This newRead MoreFord Motor Company Essay6355 Words   |  26 Pages-150 truck and their strategies for marketing this vehicle. Table of Contents Situational Analysis 5 Description of product 5 Current marketing situation and market description 7 Product Review 8 Features/benefits 9 Competitive review 10 Distribution review 10 Strengths 11 Weaknesses 13 Opportunities 13 Threats 14 Marketing Strategy 14 Objective 14 Positioning strategy 15 Product Strategy 15 Pricing Strategy 15 Distribution Strategy 16 Marketing Communication strategy 17 AuthorRead MoreDhl Marketing Mix22718 Words   |  91 PagesExpress 1 Strategic Marketing Plan, Spring 2009 STRATEGIC MARKETING PLAN For the E1SHIP WEB PORTAL Prepared by Sejal Dsouza Charles Kirker Gabrielle Perham Andrea Sikes Ece Yilmaz 1 Express 1 Strategic Marketing Plan, Spring 2009 EXECUTIVE SUMMARY The purpose of this paper is to offer a strategic marketing plan to Express 1 for its new innovative web portal, E1ship. Express 1 is only fifteen years old and has expanded from Salt Lake City, Utah to sixty locations throughoutRead MoreMerger and Acquisition Case18720 Words   |  75 Pagesprofessionals required to design and produce a new car—which were introduced by Chrysler in 1989. Chrysler’s innovation was to put all the engineers and designers assigned to a specific project together on a single floor, along with the representatives of marketing, finance, purchasing, and even outside suppliers and to grant them considerable autonomy. Close contact kept the teams fast and efficient. The teams used target pricing, in which the cost of the car was determined at the beginning of the processRead MoreIpms Project Management21640 Words   |  87 PagesLogs 121 122 124 D 3 EXECUTIVE SUMMARY The customized solution developing and deployment takes so much of functional and technical analysis of the existing system and the requirements of the client which gives the brain good moves for enhancing the analytical ability. And the experience of working in such a project gets even better and challenging when the client-side is tuff and developers are the best on their part. This two months period has been a tremendous time for me working withRead MoreThe Impacts of Mncs in the Economy of Bangladesh14643 Words   |  59 Pagesdistribution of sanofi-aventis products are ensured by 12 sales and distribution offices nationwide. Novartis ABOUT NOVARTIS Novartis (Bangladesh) Limited has manufacturing and marketing operation in Bangladesh in areas of Patented Pharmaceutical, Off Patent Branded Generic (Sandoz), and OTC Pharmaceuticals, along with Animal Health. It has been the leading pharmaceutical exporter in the industry since 1996 and have received theRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pagesstrategies to ï ¬ t the generic strategies at the business level. For example, if your ice-cream company adopts a differentiation strategy, you must specify how it is differentiated (on what grounds – low fat?) and there must be associated innovation and marketing strategies (or, in the corporate-level strategy, a supporting acquisition strategy may be used to handle the innovation issue). Make a list of alternative possibilities and use the external and internal analyses that you have conducted to assess